Brand Communication

A voice that
carries it.

( The situation )

Three different companies.

Engagement length3–5 weeks
InvestmentFrom $6,000
i.Fast.

You've got a foundation. You've got an identity. And then someone has to write the homepage.

ii.Borrowed.

So it gets written the way everything gets written. Fast, by whoever was free, in language borrowed from whoever ranked highest that week.

iii.Fractured.

Three months later the site, the deck and the LinkedIn page are three different companies.

( What gets decided )

Content, or a voice.

What you haveWhat you leave with
Content→A message
Whoever was free→One voice, every surface
Keywords→A position, said out loud
Rewriting→Repeating
( What you receive )

The words, and the rules for them.

Start with communication →
BizzriumBrand Communication
One
voice.
Every surface, same words
Contents
  1. 01Communication strategy and message hierarchy
  2. 02Voice and tone, with real examples
  3. 03Website copy and content architecture
  4. 04Launch and campaign platforms
  5. 05Sales and pitch narrative
  6. 06Editorial guidelines
( What changes )

You stop rewriting.

Every surfaceAligned.

The site, the deck and the pitch all say the same thing.

Every hireFluent.

New hires can write in the voice without you reviewing it.

Every marketRemembered.

The market hears one message often enough to remember it.

( Who it's for )

Four reasons people call us.

i.

A clear position nobody has translated into words yet

Untranslated
ii.

Copy written by five people who never spoke to each other

Fragmented
iii.

Launching, and the message has one chance to land

Launching
iv.

Tired of explaining, and watching it not land

Tired
( The rest of the practice )

Take this one alone, or take the whole chain.

01Venture NamingA name the business can be built on.↗ 02Brand FoundationThe decision everything is built on.↗ 03Brand IdentityA form the world recognises.↗
04Brand CommunicationYou are here
( Start here )

Say it once.
Say it right.

Let's talk →