Brand Identity

A form the world recognises.

( The situation )

It doesn't say anything wrong.

Engagement length4–6 weeks
InvestmentFrom $7,500
i.Hurried.

The logo is fine. The colours are fine. Someone made it quickly, years ago, before the business became what it is now.

ii.Silent.

It just doesn't say anything.

iii.Generic.

Put it beside three competitors and you'd have to read the name to tell them apart.

( What gets decided )

A look, or a language.

What you haveWhat you leave with
A mood board→A system
A trend→A rule
A logo file→A graphic language
Whatever looked good→Whatever could only be you
( What you receive )

A system anyone can apply.

Start with identity →
BizzriumBrand Identity
One
system.
Anyone can apply it
Contents
  1. 01Wordmark, logo system and lockups
  2. 02Colour, type and the rules that govern them
  3. 03Graphic language and signature devices
  4. 04Application across print, digital and environment
  5. 05Brand guidelines, built to be used
( What changes )

Recognition, before the name is read.

Day oneRecognised.

The brand looks like what it is.

Every teamApplied.

Anyone can apply it without asking permission.

Every surfaceHeld.

Nothing you make from here needs defending.

( Who it's for )

Four reasons people call us.

i.

An identity built before the strategy, and now they disagree

Mismatch
ii.

Growing past a logo made in a hurry

Outgrown
iii.

Launching, and the first impression has one chance

Launching
iv.

A portfolio of brands with no visual system holding them together

Portfolio
( The rest of the practice )

Take this one alone, or take the whole chain.

01Venture NamingA name the business can be built on.↗ 02Brand FoundationThe decision everything is built on.↗
03Brand IdentityYou are here
04Brand CommunicationA voice that carries it.↗
( Start here )

Look like what
you are.

Let's talk →