Venture Naming

A name the business can be built on.

( The situation )

Fine is the problem.

Engagement length2–3 weeks
InvestmentFrom $3,500
i.Fine.

You've been calling it something for months. A placeholder that stuck. It works. Nobody's complained.

ii.Forgotten.

Fine gets forgotten in the room it was said in. Confused with the company beside you. Never repeated without checking the spelling.

iii.Felt.

And you already know. You've felt the hesitation every time you say it out loud.

( What gets decided )

A placeholder, or a decision.

What you haveWhat you leave with
A placeholder that stuck→A name with a reason
A word that was available→A word that could only mean this
Something that sounded fine→Something they repeat
( What you receive )

One name, and the case for it.

Start with naming →
BizzriumVenture Naming
Your
name.
One name, and the case for it
Contents
  1. 01Naming territory and strategy
  2. 02Linguistic, semantic and cultural screening
  3. 03Domain and trademark viability
  4. 04A shortlist of five to seven, with the reasoning for each
  5. 05One recommended name, and the case for it
  6. 06Naming architecture for what comes next
( What changes )

You stop explaining the name.

Day oneIt lands.

The first time, in every language it has to survive.

Every marketIt holds.

A meaning you chose, not one you inherited.

What comes nextIt scales.

When the next product arrives, you already know what to call it.

( Who it's for )

Four reasons people call us.

i.

Pre-launch, and the name has to be right before anything gets printed

Pre-launch
ii.

A placeholder that stuck, and shouldn't have

Rename
iii.

A category where the name is doing the wrong job

Reposition
iv.

A new product or sub-brand under a house that already has rules

Sub-brand
( The rest of the practice )

Take this one alone, or take the whole chain.

01Venture NamingYou are here
02Brand FoundationThe decision everything is built on.↗ 03Brand IdentityA form the world recognises.↗ 04Brand CommunicationA voice that carries it.↗
( Start here )

Give it a name worth repeating.

Let's talk →