Brand Foundation

The decision everything is built on.

( The situation )

Every version true. No two the same.

Engagement length4–6 weeks
InvestmentFrom $9,500
i.Many.

You've said it a hundred different ways. None of them were wrong. That's the problem.

ii.Scattered.

There's the version for investors. The version for customers. The shorter one for LinkedIn. The one you use when you're tired.

iii.Filed.

So the market picks whichever one it heard last, and files you somewhere smaller than you are.

( What gets decided )

A surface, or a foundation.

What you haveWhat you leave with
A logo→A category
A pitch deck→A position
A tagline→A narrative
A hunch→An architecture
( What you receive )

One document. The source of truth.

Start with the foundation →
BizzriumThe Foundation
One
document.
The source of truth
Contents
  1. 01Category definition and competitive frame
  2. 02Positioning, and the boundaries of it
  3. 03Brand narrative and messaging architecture
  4. 04Personality, values, and the belief underneath
  5. 05Master brand and sub-brand structure
  6. 06One Foundation document, the source of truth
( What changes )

One sentence, and they get it.

DesignA brief.

Every decision after this one gets faster.

MarketingA line.

Because there's finally something to check it against.

HiringA filter.

You stop rewriting the story, because it's finally yours.

( Who it's for )

Four reasons people call us.

i.

Funded, and the position has to hold up in a boardroom

Funded
ii.

Growing, and the story has stopped matching the business

Growing
iii.

A crowded category, and you sound like all of it

Crowded
iv.

About to invest in identity or campaigns, and want them built on something true

Pre-build
( The rest of the practice )

Take this one alone, or take the whole chain.

01Venture NamingA name the business can be built on.↗
02Brand FoundationYou are here
03Brand IdentityA form the world recognises.↗ 04Brand CommunicationA voice that carries it.↗
( Start here )

Decide what it is,
once.

Let's talk →